Ever since I started skiing at 6 years old, I have been frustrated with the lack of options for females. My choices were limited to shapeless, masculine mountain-wear pieces that were designed exclusively for one type of skier. I could keep up with my brothers on the mountain, but why couldn’t I look the way I wanted to while doing it?

As I’ve gotten older, I’ve commiserated with countless female friends who have found the lack of options a barrier to entry. Millennial women aren’t willing to compromise - they want to feel powerful and feminine. But the legacy ski brands lack the understanding of how a woman’s body is built and what women want.

Today women are more adventurous and independent than ever - but the lack of appropriate apparel options inhibit women from moving from beginners to intermediate on the slopes. So many other athletic industries accommodate women’s wants and needs - empowering them and creating spaces for them to thrive - it’s time for mountain sports to join them.

I decided women deserve something better and started working on a product to solve these problems in the fall of 2022. I’ve been uncompromising with my standards and am extremely proud of what I’ve created for you. I hope you love these products. I hope they make you feel good. I hope they lead you to adventures beyond your expectations. I hope you cherish the memories you make with them.

Cheers!

Mary