Ever since I started skiing at 6 years old, I have been frustrated with the lack of options for females. My choices were limited to shapeless, masculine mountain-wear pieces that were designed exclusively for one type of skier. I could keep up with my brothers on the mountain, but why couldn’t I look the way I wanted to while doing it?

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As I’ve gotten older, I’ve commiserated with countless female friends who have found the lack of options a barrier to entry. Millennial women aren’t willing to compromise - they want to feel powerful and feminine. But the legacy ski brands lack the understanding of how a woman’s body is built and what women want.

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Today women are more adventurous and independent than ever - but archaic social norms are reinforced by visual appearances which inhibit women from moving from beginners to intermediate on the slopes. So many other athletic industries accommodate women’s wants and needs - empowering them and opening spaces for them to thrive - it’s time for mountain sports to join them.

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I decided women deserve something better and started working on a product to solve these problems in the fall of 2022. I’ve been uncompromising with my standards and am extremely proud of what I’ve created for you. I hope you love these products. I hope they make you feel good. I hope they lead you to adventures beyond your expectations. I hope you cherish the memories you make with them.